Marketing survey
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Dear  participants ,
 
Please note that we made the survey shorter to make it easier for you .  The more  accurate as you fill it , the better the possibility of ending up with meaningful output .
 
Thanks for your time ,

This Research aims at understanding the impulse buy behavior in a transitional economy . As the country moves to freeier markets , hypermarkets and malls replace the shops round the corner . Window shopping becomes a habit and sometimes we can not resist the urge to buy . This research aims at understanding what are the factors that drives impulse buy

Impulse Buy Definition

it is the unplanned purchase that results when you see a product and decide to buy on the spur of the moment without prior planning

Section 1 : Personal Info
Your gender Male
Female

Age
City of residence
Marital Status
Level of education
Occupation
Your Average monthly income is
Your mail
To receive our prize
Section 2 :
The following statements are about personal values that some people hold in life. Please indicate how much you agree or disagree with each statement by
1 = Strongly disagree
2 = Disagree
3 = Normal
4 = Agree
5 = Strongly Agree

Urge To BUY
1. I often develop an urge to buy something that I did not plan to buy
2. Sometimes I see things that I Want to buy even though it is not on my shopping list
Impulsivity
3. I often buy things spontaneously.
4. “Just do it” describes the way I buy things.
5. "Buy now think later " Discribes me
6. “I see it, I buy it” describes me.
Shopping Motivation
7.To me, shopping is an adventure.
8. When I’m in a down mood, I go shopping to make me feel better.
9. I go shopping when I want to treat myself to something special.
10. I like shopping for others because when they feel good I feel good.
Utilitarian Shopping
11.It is important to accomplish what I had planned on a particular shopping trip.
Efficiency
12. It is disappointing when I have to go to multiple stores to complete my shopping.
Time Avaialbility
13. I have limited time available to for shopping
14. I am always time pressured when I go shopping
Money Availability
15. I do not afford to make any unplanned purchase
Shopping Enjoyment
16. Shopping is a way I would like to spend my liesure time
17. Shopping is one of my favorite activities
18. Shopping is a waste of time.
19. For me it is important to live a thrifty life ( thrifty : Careful with money )
In_store Browsing
20. I enjoy looking around to explore the merchandise and see what is new
21. I do not like browsing around the store , I just stick to my planned list
22. I give myslef the time to tour the store looking for best offers and new products
23. When I have more available time for shopping I would enjoy more store browsing
24. When my mood is bad, I would like to look around to get out of my mood
25. I can spend more time looking around if I have more money available for shopping.
AFFECT When Shopping ,
26. I ususaly feel excited , curious , enthusiatic
27. I usually feel stressed, preasured,upset
28. I oten face some financial problems due to buying things on impulse
29. I like watching Commercial Advertising
30. I belive it is very wise to save for the future
Impulse Buy Frequency
1. On your last shopping trip , please recall how many items you bought on impulse
2. How much does impulse buying consume of your shopping budget _ just as a rough estimate
3. How do you pay for your purchase
4. Do you Watch Satellite TV like orbit , ART ,?